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May 11, 2010

HOUSTON CHRON EDITOR ON PR
 

Houston Chronicle editor Jeff Cohen, in a clip from PRSA/Houston, gives PR professionals four tips on working with journalists from the paper, which covers a city at the crux of hot topics like oil and gas, NASA and immigration.

Watch the clip to see what the paper has asked its reporters and editors to focus on while covering the city, as well as what Cohen thinks is the best gauge for measuring media:

 
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