By Greg Hazley
"Nobody really wants to read a corporate blog, so unless you make it interesting you'll never have an audience," said Alex Dudley, VP of PR for Time Warner Cable, who dropped by the Tuck School of Business at Dartmouth to talk about corporate communications in the age of social media. [TW's blog is twcableuntangled.com.]
"If you do choose to engage a topic, you can't just go halfway," he said. "You have to be willing to talk about all sides of the issue. ...That doesn't mean you have to talk about every single thing you're doing."
Dudley touched on dealing with negative feedback, changes he sees down the road, and the best thing brands can hope for when engaging with consumers online in the six-minute clip: