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May 25, 2010



Kwittken & Company chief Aaron Kwittken gave props to BP CEO Tony Hayward on CNBC this morning for stepping out amid the Gulf oil spill.

But he thinks it might be time for more BP executives to become visible and for the CEO, who has suffered some quote missteps in recent days, to take a break from the PR front.

"You have to give him credit for stepping out in front," Kwittken said. "A lot of CEOs hide in times of crisis. [But] I do think it would be wise to put other people forward at this time and to take a step back."

Kwittken has some survival advice in the clip for Hayward, as well, and talks about whether competitors should get involved as the industry's reputation comes into focus:

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Bill Huey, Strategic Communications, Atlanta (5/25):
Tony Hayward should't step back--he should step down. He's an equivocator and a qualifier who lurches from pillar to post about what BP is doing to solve this problem. I can't imagine Exxon dealing with the same problem in this way, nor can I understand why the entire oil industry isn't working around the clock to cap that well. This isn't about credit or liability any more--it's about saving the viability of deepwater drilling as an industry practice.

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