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May 25, 2011

WHO 'OWNS' SOCIAL MEDIA AT MCDONALD'S, ALLSTATE?

 

By Greg Hazley

Rick Wion, a PR agency vet and director of social media for McDonald's Corp., and Bob Wasserman, senior VP, marketing, e-business and direct marketing for Allstate, discussed "ownership" of SM within their companies from two different perspectives at a Digital Influence Group panel event May 18:

 
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Commentaries on subject matter are welcome. Personal attacks are not allowed. O'Dwyer's reserves the right to cover any story it deems newsworthy.

Responses:
 

Renee (5/26):
The statements of social media ownership, despite being from different perspectives, were actually fairly similar in theory between all three panelists who spoke. Rick Wion’s message that no one person or department within the company really has ownership, rather there are only drivers in particular resonated with me. Especially the bit about the word ownership having a “this is mine got get your own” type of mentality. This really makes a great deal of sense, as this would not serve well in social media at all.

Joe Pr (5/26):
great editing job... names and titles cut off. Identity:

 


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