By Greg Hazley

Cohn & Wolfe executive VP Carol Panasiuk and Cudari ad agency CEO Aldo Cundari talked about choosing between an advertising and PR agency in a recent roundtable hosted by Direct Engagement.

"We don't have the same frequency that advertising has, but we gain on the credibility side," she said, noting the two discplines working together is the most desirable marketing course.

"We tend to push out a message and they work with the media to get the same message out," said Cundari.