Contact O'Dwyer's: 271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471; Fax: 212/683-2750
video
ODWYERPR.COM > Video Content return to video page

cw

Subscribe to O'Dwyer's Free Daily Newsletter

* * *

Browse for Video PR Services:

Broadcast Monitoring

Public Service Announcements

Sat. Media Tours

TV Production

Video

Webcasting

* * *

More in our Buyer's Guide

Buyer's Guide


June 2, 2010

PR LACKS FREQUENCY OF ADS,
BUT GAINS CREDIBILITY

 

By Greg Hazley

Cohn & Wolfe executive VP Carol Panasiuk and Cudari ad agency CEO Aldo Cundari talked about choosing between an advertising and PR agency in a recent roundtable hosted by Direct Engagement.

"We don't have the same frequency that advertising has, but we gain on the credibility side," she said, noting the two discplines working together is the most desirable marketing course.

"We tend to push out a message and they work with the media to get the same message out," said Cundari.


 
return to video page of odwyerpr.com >>
Tell O'Dwyer's what you think
Commentaries on subject matter are welcome. Personal attacks are not allowed. O'Dwyer's reserves the right to cover any story it deems newsworthy.

Responses:
 

 


Boardroom Communications inc.
 
Subscribe to O'Dwyer's website | Order O'Dwyer Publications | Advertising Info
 

Copyright © 1998-2014 J.R. O'Dwyer Company, Inc.
271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471 or Toll Free: 866/395-7710

Weber Shandwick