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June 7, 2011

CAUSE MARKETING MORE THAN A LOGO ON A PRODUCT

 

By Greg Hazley

Cause marketing has become much more sophisticated than slapping a logo onto a product and should be ART -- authentic, responsible and transparent -- according to Scott Pansky, co-founder of Allison & Partners, who spoke with CSR firm 3BL Media at the Cause Marketing Forum in Chicago:


 
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