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June 10, 2010

RUBENSTEIN ON THE 'BEDROCK' OF PR

 

By Greg Hazley

D S Simon Productions president Doug Simon sat down with New York PR legend Howard Rubenstein for a five-minute video interview about Rubenstein's start in PR, how his agency has adapted to the digital era, and what he thinks clients want and need.

Watch the clip to find out what Rubenstein views as the "bedrock" of PR:

 
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Responses:
 

Bill Huey, Strategic Communications, Atlanta (6/10):
The value of this interview to practitioners of all ages and stages is incalculable. Beneath that mild-mannered exterior beats the heart of a lion--calm, patient, waiting for the gazelle to come just within range.

Fed Up In NYC! (6/10):
His accomplishments are well known and for that I commend him - yet he hasn't always carried himself with the grace and style he claims.

Joe Honick, GMA International Ltd (6/11):
Mr. Simon could use some help with his hands and his voice. Mr. Rubenstein nees very little help.


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