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June 11, 2010

MTV TARGETS DIGITAL ABUSE

 

By Greg Hazley

MTV's VP of public affairs Jason Rzepka talked with justmeans' Deb Berman at the Promise conference in New York June 10 about the network's public service efforts to connect with issues that matter to millenials like cyber bullying.

"Millenials are dealing with a whole new set of issues and one of those is growing up and living 24/7 on digital platforms," he said, noting the origins of MTV's current "A Thin Line" campaign targeting digital abuse.

Rzepka's job description is to "use MTV's superpowers for good."

 
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