By Greg Hazley
CBS News' "60 Minutes" on June 20 profiled Mark Roesler, the Indianapolis-based attorney who pioneered the "right to publicity" for dead celebrities and essentially created a multibillion-dollar industry marketing the images and other trademarks of deceased actors, singers and other noted figures.
The law firm/agency has created websites for many deceased stars to revitalize and maintain fan bases (15M hits a day go through its sites), and Roesler has successfully lobbied state legislatures to keep rights in or close to the families of the dead.
CBS' Steve Kroft: The right to publicity -- I don't remember reading that in the Bill of Rights. Where does that come from?
Roesler: We have the right to prevent our name, our likeness, our image, our signature, our voice from being used in some commercial fashion.