By Greg Hazley
Mark Ramsey, a digital consultant for the radio and broadcast sector, interviews RLM PR chief Richard Laermer on social media, PR, radio, and authenticity in the digital realm in this nine-minute clip.
Says Laermer: "One of the problems with promotion is that if it reads like hype, it smells like hype, walks like hype, then most people aren't going to tell their friends about it and if people aren't talking about it, forget it. They could be making fun of it, as long as they're talking about it."
He talks about self-promotion, content for effective social media pages like Facebook and Twitter, and the importance of patience in building an audience: