Contact O'Dwyer's: 271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471; Fax: 212/683-2750
video
ODWYERPR.COM > Video Content return to video page

laermer

Subscribe to O'Dwyer's Free Daily Newsletter

* * *

Browse for Video PR Services:

Broadcast Monitoring

Public Service Announcements

Sat. Media Tours

TV Production

Video

Webcasting

* * *

More in our Buyer's Guide

Buyer's Guide


June 29, 2010

LAERMER: AUTHENTICITY IN THE DIGITAL REALM

 

By Greg Hazley

Mark Ramsey, a digital consultant for the radio and broadcast sector, interviews RLM PR chief Richard Laermer on social media, PR, radio, and authenticity in the digital realm in this nine-minute clip.

Says Laermer: "One of the problems with promotion is that if it reads like hype, it smells like hype, walks like hype, then most people aren't going to tell their friends about it and if people aren't talking about it, forget it. They could be making fun of it, as long as they're talking about it."

He talks about self-promotion, content for effective social media pages like Facebook and Twitter, and the importance of patience in building an audience:

 
return to video page of odwyerpr.com >>
Tell O'Dwyer's what you think
Commentaries on subject matter are welcome. Personal attacks are not allowed. O'Dwyer's reserves the right to cover any story it deems newsworthy.

Responses:
 

 


River Communications, Inc.
 
Subscribe to O'Dwyer's website | Order O'Dwyer Publications | Advertising Info
 

Copyright © 1998-2014 J.R. O'Dwyer Company, Inc.
271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471 or Toll Free: 866/395-7710

Weber Shandwick