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July 6, 2011

AGENCY TAPS GOOGLE+ FOR BUZZ

 

By Greg Hazley

Israeli ad agency ph creative found a loophole in the new Google+ service and used it to tap the demand for "invitations" and get itself some publicity with a clever campaign last week. Adland.tv called it the first campaign ever on Google+. Here's a video clip of how they did it:

 
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