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July 20, 2010

EMBARGOES IN HEALTHCARE PR

 

By Greg Hazley

Martin Palin, managing director of Australian boutique healthcare PR firm Palin Communications, tackles the pros and cons of news embargoes and gives a few tips on how to react when a news outlet gets a hold of a story ahead of the PR team's release date:

 
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Commentaries on subject matter are welcome. Personal attacks are not allowed. O'Dwyer's reserves the right to cover any story it deems newsworthy.

Responses:
 

Joe Honick, GMA International Ltd (7/21):
This was fun to listen to, but basic as well for professionals....and a little too neat in the chain of events. What if you do not find out that nasty outfit is going to break the embargo as I'm sure Fraser will discuss in an early treatise?


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