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July 21, 2010

'WE ARE THE WORLD' PR-STYLE

 

By Greg Hazley

The Central West Coast chapter of the Florida Public Relations Association produced this PR-centric take on the 1985 classic "We are the World."

Bad sunglasses, check. Interesting hair, got it. Over-synthesized background music, yup! Looks authentic to us.

A sample of the lyrics:

There comes a time, when companies need a helping hand
From a pro who can get them in the news
No one blogs about them
No one coming through the door
We are the answer they’ve been looking for

chorus:

We tell the world, We are in PR
We are the ones who make them look great, so let’s start tweeting
There’s a choice their making, to get more fans and friends
The media will use the news we recommend

 
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