In this four-minute clip from Business Lexington produced by Frank Communications, Barry Bronson, longtime PR director and spokesman for Valvoline, offers a few PR war stories -- including a stunt at a press event to literally "cut the fat" that went wrong amid high temperatures:
Tell
O'Dwyer's what you think Commentaries
on subject matter are welcome. Personal attacks are not allowed. O'Dwyer's reserves
the right to cover any story it deems newsworthy.
