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Aug. 31, 2010

PR LESSONS FROM REPPING 'OCTOMOM'

 

By Greg Hazley

Joann Killeen, the Los Angeles PR pro who guided Nadya "Octomom" Suleman through a flurry of media attention last year, offers a few lessons learned from the ordeal in this clip before a presentation at PRSA/Las Vegas.

Killeen, whose firm and clients were hounded by critics during and after the assignment, has among her tips a reminder to always have a crisis PR plan for your own firm:

 
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West Virginia University - M.S. in Integrated Marketing Communications (IMC)
 
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