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Sept. 8, 2010



By Greg Hazley

Mark Lukasiewicz, VP, NBC specials and digital media, talked with Edelman at the 2010 New Media Academic Summit about the ubiquity of media, influences, and strategies to engage stakeholders.

"You have to willing to experiment," he said. "You have to be rigorous about paying attention to what's going out there. ...You have to know when to stop."

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