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Sept. 13, 2011



Aaron Strout, social media group director for WCG, gives a quick rundown in the clip below on "Location Based Marketing for Dummies," which he co-authored with ad exec Mike Schneider and was published on Sept. 6.

Strout offered 10 keys to a good location based marketing campaign earlier this year on his blog, including engagement with local influencers, setting measurable goals, and selecting an offer. Last week, he offered five reasons why location based marketing services benefit customers.

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