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Oct. 7, 2010

CORPORATE COMMS. CREATIVITY 'SUCKS'

 

By Greg Hazley

Chicago counselor Steve Crescenzo talks with Shonali Burke about a dearth of creativity in corporate communications:

 
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Gimme a Break (10/08):
Nice. I'll tell everyone creative "sucks" then hock a loogie in the middle of the interview. Ever hear of editing?


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