What's Brink?Beats me because the firm won't say, despite announcing the new client in a press release. It could be an upcoming video game of that title, or something that doesn't even carry the name Brink since the word itself suggests the onset of something.
Per the release:
[Eisen] has been hired to generate awareness for BRINK and implement an integrated media relations, public relations and buzz marketing campaign. More information on BRINK, according to [President Rodger] Roeser, will be released at the appropriate time.
"What is BRINK?," Roeser said. "Exactly."