Capital New York caught up with the de facto spokesman for the project as he guides a team of three interns and tackles a social media plan -- its Twitter feed is closely watched and a blog is in the works -- for one of the most polarizing issues before the country at this moment.
"We started trying to at least have some conversations online but what happened was everything started turning really, really, really negative," Sultan told CNY. "People are sitting there shoving visceral and vitriol down your throat and, because of the sensitivity of the situation, at the same time, you have to be sensitive to them. It’s like post-modernism in action."
He later added: "Here’s the thing, no one has had a client like this. No one."
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(Image via downtheavenue.com)