"PR is a waste of money" is a basic idea in a major Wall Street Journal story: "The Case Against Corporate Social Responsibility" that ran Aug. 23. "Do good and tell about it" is what some have suggested that PR is about, but opponents of CSR may favor a different rule: "Don't waste money on doing good.  Put every possible dollar into profit for the shareholders."

Management executives have every right to ask PR executives: "WHY do CSR? Why not keep the money?  Why not focus on Corporate Stockholde Responsibility?? Here is how to respond: just as food is nutritious but too much can endanger health or lives, hunger for profit is good but can be too expensive if it causes a company to miss out on four CSR advantages writes PR pro Ron Levy.

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