The folks over at The Point believe in safety in numbers and are mobilizing community support for a social media conference in Indiana to strut their stuff as a kind of insurance for conference and PR event planning.
The consultancy believes it can be invaluable as a “social contract” mining its social network connections for clients looking to gauge interest and commitment from attendees (or press) ahead of a planned conference or get-together.The Point is working for a group of local Indy bloggers who foresaw the two key problems in producing such an event: funding and interest. They’ve set a goal of 200 early sign-ups to greenlight the two-day conference.
They key to the endeavor is whether it catches a spark among the social networks cultivated by The Point and the Indy bloggers’ own contacts.
The Point sees its role in this capacity as useful for rallies, boycotts, fundraising or similar events where it’s important to have boots on the ground.
“If it’s going to be empty, better to cancel than have an empty room and unhappy client,” says Point comms. director (and PR blogger) Jeremy Pepper.
Info about the Indy conference is here.