The "Up in the Air" film partnership of Hilton Hotels & Resorts won the “Best of Show” in PR and Nancy Friedman of Nancy J. Friedman PR was honored for lifetime achievement in PR at the annual awards dinner of Hospitality Sales & Marketing Assn. Int’l last night at the New York Marriott Marquis.

J.R. Marriott Jr., CEO and founder of Marriott Int'l, which has more than 3,500 properties in 70 countries, was honored for lifetime achievement in advertising.

Hilton won a “starring role” with the film “Up in the Air,” in which George Clooney played an executive who traveled the country to cut staff of client companies.

Friedman Gets Grice Award

Friedman, who founded her firm in 1987, has worked for numerous global brands including JW Marriott, Westin, Sheraton, Ritz-Carlton and Hyatt domestically as well as Sofitel, Thistle and Camino Real internationally. She has helped to open or has represented more than 40 hotels in New York. Many of the firm’s clients have been with it more than ten years.

“I share this honor with the amazing clients who have entrusted us with their businesses and the enthusiastic, hard-working staff responsible for executing their dreams, enhancing their visibility, and making work fun every day,” she said.

Platinum PR winners were:

Royal Caribbean International with Weber Shandwick

Hilton Hotels & Resorts

Greater Philadelphia Tourism Marketing Corp.

Visit Orlando

Nicaragua Tourism Board with Murphy O’Brien PR

Offshore Sailing School with Redpoint Marketing PR

Abercrombie & Kent with Laura Davidson PR

InterContinental Hotels Group with Weber Shandwick.

Click for complete list of PR winners