We're no gaming experts around the O'Dwyer offices, but your esteemed editor Kevin McCauley isn't exactly a slouch with a Wii controller, and there are few that can defeat me as the 2000 Mets in MVP Baseball on Playstation 2. We've never played a Halo game around here, but we've certainly taken notice of the PR blitz supporting the game's latest release.Edelman and Taylor helped orchestrate the consumer and media craze for the release of Microsoft's Halo 3 this week. And despite a glitch in the product and the inevitable mention of MS' Xbox struggles, the results have been impressive. Here's a Reuters post about some solid online reviews.
Guardian (U.K.) blogger Keith Stuart has a funny post on the media hype, noting the media's unspoken mantra: "Let's laugh at all the freaks who queue up at midnight to purchase a videogame."
Edelman and Taylor courted social media as well as the traditional press, and the results have been impressive.