Grayling has picked up a big anti-smoking campaign from the European Commission's Directorate-General for Health and Consumers, covering 27 nations of the European Union.
Huntsworth's global PR flagship is to handle media relations, content development, outreach and events to convince adults aged 25 to 35 to quit smoking.
Publicis Groupe's Saatchi & Saatchi handles the advertising component of the communications program.
Huntsworth CEO Peter Chadlington believes the March win of British Airways' business, a three-year deal covering 38 countries, opened the door for Grayling to scoop up larger mandates. He said in March that the trick is to "convert our expanding international pipeline into new clients."
The EU combined with the DHL courier business in 17 countries is worth nearly $25M.
Huntsworth touts Grayling as the second largest independent global network after Edelman. It is helmed by Michael Murphy.