The National Oceanic and Atmospheric Administration is calling for proposals for a lightening awareness social media campaign ahead of a national week of recognition in June.

The National Weather Service, part of NOAA, slates National Lightening Safety Week June 19-25 this year as summer is peak season for lightening strikes in the U.S., where nearly 60 people are killed and hundreds injured each year.

The PR effort is expected to include blogger relations, distribution of existing PSAs to sites like YouTube and Yahoo! Video, as well as development of a multimedia press release and online monitoring, among other tasks.

NOAA said it expects to award a one-year contract with four option years.

Proposals are due May 26.

Statement of work can be downloaded here.