Likely presidential hopeful Mitt Romney has brought in a PR executive experienced in outreach to the evangelical Christian community as the former Massachusetts governor seeks to improve his tepid standing among a key Republican voting bloc.
Romney's camp said this week it has hired Mark DeMoss, who founded The DeMoss Group in Atlanta 1991 handling PR exclusively for Christian clients like the Billy Graham Evangelistic Association, FamilyLife and Compassion International.
In a statement from the campaign, DeMoss cited Romney’s public and private sector executive experience to make him qualified for the presidency.
“He has worked in government long enough to know how government works, but not so long that he only knows how to work for the government,” said DeMoss, who supported Romney in 2008.
Romney, a Mormon, faces what the National Journal has called an “evangelical problem” as he struggled to woo those Christian voters in 2008, when they said they had concerns about his religion and conservative positions.
DeMoss weighed in on the Tiger Woods scandal in 2010, drawing some praise for his advice to the golfer to give up the sport and his sponsorships for a year while seeking counseling.