The New York Observer's new editor-in-chief -- Gawker founder Elizabeth Spiers -- offers up some key points on her blog for pitching the paper, including why Q&A pieces don't work with the NYO and what will turn your pitch into a cocktail party joke.

Donít call, assume Iím Kyle Popeís assistant, and demand (demand!) that I put you through to him directly, young lady! Or call and ask for Adam Moss. Itís hilarious for me, and I will probably impersonate you at a cocktail party at some point in the near future. (And for my own amusement, I may be inclined to give you thirty made-up excuses for why Mr. Pope is busy right now or offer to schedule an appointment for you in March of 2014.) But itís not so hilarious for you.


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