Ogilvy takes over the account from Bite Communications following the review.Mitch Peterson, senior director, strategic marketing for ZTE U.S., said the company’s relationship with Edelman in China is unaffected.
ZTE, which is publicly traded in Hong Kong, is the No. 5 mobile phone maker after it was knocked down a peg by Apple earlier this year. The company said it expects to sell 12 million smart phones and tablets this year.
ZTE posted first quarter revenue of $2.3B and net profit of $19.4M. It employs about 400 employees in North America with operations in nine states.
Ogilvy's U.S. technology practice will lead the account from New York.