Coyne PR today announced that it won the Hong Kong Tourism Board in a competitive pitch to position "Asia's world city."

John Gogarty, executive VP of Coyne's travel and hospitality group, says the PR firm sees an opportunity to "take Hong Kong beyond the travel pages" into the diverse consumer lifestyle media.

The Parsippany, N.J.-based firm is to maintain a news bureau and organize FAM trips. It plans to leverage its clout with celebrities for endorsements of the Chinese city that "offers an adventure around every corner."

Crisis management also is on the menu.

Coyne ranks No. 14 on O'Dwyer's 2010 roster of independent firms. It had income of $16M, which was up 32 percent from 2009.