Source Communications of New York is the incumbent and has been invited to pitch. Standard retainer is $5K/month.
Fordham, which is in the midst of a capital campaign to raise $500M by its 175th anniversary in 2016, said its key goal of the PR effort is national coverage in legacy and new media. “Positive publicity serves to drive student enrollment, fundraising and faculty recruitment,” reads the RFP.
Fordham counts 14,700 students in four undergraduate colleges and six graduate and professional schools.
Proposals are due by July 15 with a contract expected to begin by mid-August.
O'Dwyer's subscribers can download the RFP at odwyerpr.com/rfps.