Michigan is casting a net for agencies to handle PR, digital and marketing communications to support its economic development efforts with an RFP open through mid-July.
The state in January consolidated its marketing under the “Pure Michigan” slogan, backed by a multimillion-dollar marketing budget.
The Michigan Strategic Fund, the state’s marketing arm through the Michigan Economic Development Corp., issued an open RFP June 22 for an integrated PR and marketing program, including traditional PR and outreach, digital and direct marketing, social media, events, partnerships and possibly targeted advertising.
Agencies are invited to pitch for all or portions of the account.
The RFP outlines several goals, but primary is the development and execution of a PR and social media campaign. Other PR objectives include an increase in media interview volume to at least 30 per month, a 10% boost in ad equivalency and impressions, among other benchmarks.
Edelman alum Elizabeth Parkinson took over as VP of marketing and communications for the MEDC in January.
Proposals are due July 14.
RFP download and details are at michiganadvantage.org.