Publicity Club of New England produced this video highlights reel of its 2011 Bell Ringer Awards Ceremony held June 7. Conover Tuttle Pace, working with client The Breeders' Cup World Championships, won the top honor for best overall campaign as it handled racehorse Zenyatta's quest to retire with a perfect, 20-0, record. While the horse fell short of the goal, coverage spanned "60 Minutes," "Today" and reams of print outlets.

Watch the clip