
Renee Dunn Martin, communications manager for the port, told O'Dwyer's an RFP is scheduled to be released on July 6. [Update 7/7: The RFP has been postponed. Those interested are asked to check sfport.com for updates.]
According to an RFP release request from port staff to its governing body of commissioners earlier this month, the search will tap three contractors on an "as needed" basis to handle strategic media relations concerning its facilities, tenants and operations. The tentative PR commitment is partly due to the fact that the America's Cup is not yet officially booked for the city.
Budget is $600K over four years.
The port's financial stability "relies to a large extent on public perceptions" and attraction of visitors," according to the memo, which adds that creation of a more comprehensive media relations plan and marketing program to maximize "positive visibility" is also planned for the winning bidders.