The ads for Kia's dual-zone air conditioning, which won the 2011 Cannes Silver Lion award, depicted split screen cartoons; one side an innocent scene with a man and a little girl and the other side the same scene in a provocatively lascivious version that smacked of pedophilia.

The ads, the epitome of bad taste in any language (except perhaps Portuguese and French), were immediately denounced by Kia Motors.

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