Mississippi River near New Orleans.
Photo: Louisiana Office of Tourism
Deveney Communications and Trumpet of New Orleans, Williams Creative Group (Shreveport) and Miles Media of Sarasota, Fla. have been tapped from among 21 proposals to handle PR, creative and branding for the state’s Dept. of Culture, Recreation and Tourism.
Trumpet leads a $3.4M creative/brand contract, while Deveney and Williams Creative will handle a $200K PR pact, and Miles Media won a $1M Internet marketing assignment.
The state issued an RFP in March to review the work, which covers Louisiana's vital $9.3B tourism industry shaken by last year’s Gulf oil spill. Deveney bolstered PR for the state during that crisis.
The new pacts follow a $15M PR and marketing contract awarded by the state’s seafood industry in May to three firms.