"There are very particular lines that you can and cannot cross when you are marketing to women," said Marina Maher Communications executive VP Diana Littman Paige in an interview with media trainer Mike Bako.

Littman talks about targeting women in campaigns, the "Stone Age" marketing of feminine products, and the agency's award-winning recent work for Kimberly Clark's U By Kotex in the 14-minute clip.


View the clip