Libyan dictator Muammar Gaddafi has cast a net for a PR agency as NATO forces continue to bomb his country in support of a rebel insurgency.

Media reports describe a pitch letter emailed from Libya’s Ministry of Information to agencies in New York and London seeking help in turning the international PR tide against Gaddafi’s 42-year regime.

"Libya has been under an unjustified media and PR attack which led to NATO's military involvement," reads the the request, which seeks a firm to "present our just and fair case to the world" as the pitch from Ali Darwish says the regime has "good moral, political and legal logic supporting our position as the legitimate, sovereign and popular government of Libya," according to a New York Post report.

UPI confirmed the request for an agency with a Libyan diplomat at the United Nations saying the government "is trying to have the support of people outside the country."

As previously reported (link, sub req'd), The Monitor Company and Brown Lloyd James have worked for the Libya government in recent years.