Florida’s Collier County, which has fought to counter PR fallout from last year’s BP oil spill, is reviewing its tourism PR account with an RFP process open through Aug. 24.
The Naples, Marco Island, Everglades Convention and Visitors Bureau, which markets the region as “Paradise Coast,” slates a low six-figure budget for the work, currently handled by Virginia Beach-based PR shop BCF.
The last review was in 2007.
Fiscal year 2011 PR budget is set at $125,667.
The RFP released July 27 says the CVB’s advisory board and other officials are pleased with the quality of its PR activity but “they want more of it.”
Strategy, outreach, media events, and social media are among tasks outlined in the RFP.
Although oil did not hit its beaches, the specter of the spill has loomed large. BP paid out more than $80M in claims in Collier County and the CVB’s website declares “The Paradise Coast is Clear” in a July 2011 update.
CVB officials last month said they planned to pursue a $389K claim with BP to cover lost tourist development tax dollars.
O'Dwyer's subscribers can view the RFP here.