These are rocky days for Uncle Sam's reputation, but New York agency Seiden whipped up this advertising response to Monday's market crash in the hypothetical situation that the U.S. was its client:

It's the old PR play of spinning a negative into a positive; in this case, investors drove down U.S. stock markets but flocked to U.S. Treasury debt.

Said chief creative officer Steve Feinberg: "It's not spinning. It's telling people something they didn't already know to help them make sense out of the situation."