Procter & Gamble’s Gillette unit is reviewing its $5M men’s grooming account that has been at Porter Novelli for more than two decades.
Damon Jones, global communications manager of male grooming at P&G, says the firm wants to “have the right capability in place.” PR is viewed as a “critically important part of our mix.”
Gillette separated its men’s and women’s lines about two years ago, yanking the Venus shaving product from PN and handing it to Marina Maher Communications. The company also uses Interpublic’s DeVries, Publicis Groupe’s MSLGroup and Taylor for PR.
Ad Age, which broke the story, reports if PN loses its marquee client, it would be left with the Braun account, a “comparative sliver of P&G business.”
PN unveiled Gillette’s Fusion ProGlide product, which is one of the company’s biggest product launches, last year.