The company generated $50.3M in revenue in 2009, $47.5M in 2010 and $26.7M through July 31, 2011, according to its 541-page filing (PDF). Hundreds of unsecured creditors are listed in the filing with the U.S. Bankruptcy Court for the Southern District of New York. Capitol One, which cut off financing to the company last week precipitating its shutdown, is the company’s largest secured creditor with $5.6M owed, according to the filing.
Unsecured creditors, which the filing indicates will not likely be paid, include health plan provider Horizon Blue Cross/Blue Shield ($174K), advertising tracking software provider Evaliant/Kantar Media ($186K), Nielsen Media Research ($144K), data center company Peak 10 Xodiax ($206K), IT consulting firm Scandent Group ($201K), PR services provider TEK Group International ($124K), Cisco Systems ($92K), Clear Channel Management ($109K), FedEx ($50K), and several PR firms like Ketchum ($10K).
VMS also lists 97 pages of contracts not yet fulfilled, ranging from APCO Worldwide to the Zoological Society of San Diego.
CEO David Stephens told staffers last week that high costs from rent agreements, coupled with VMS' lack of market share in the social media monitoring space were among factors contributing to its downfall.
VMS said in its Chapter 7 filing that among its $17M in assets are accounts receivable totaling $6.4M, with another $9.7M in office equipment and supplies.
Among top executive compensation outlined in the filing were CEO David Stephens’ pay of $269K from October 2010 through August 2011, chief information officer Gary Louw, who earned $260K, and professional services division president James Waggoner, who took home $192K during that period.
VMS's board of directors, including Robert Waggoner, Frederick Wynne, and Sandra Wynne, signed off on the bankruptcy after a meeting Aug. 24. Law firm Cole, Schotz, Meisel, Forman & Leonard, and financial advisory firm J.H. Cohn are working the bankruptcy for VMS.
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