
VF, which conducted searches for social media, Canadian and Latin American PR support over the spring and summer, projects a $100-$150K budget for a PR agency of record.
The ITN notes tourism is Florida’s number one industry with 82M visitors spending more than $60B annually.
Ketchum worked with VF during last year’s BP oil spill in the Gulf and M. Silver & Associates has recently served as AOR for the organization.
On the PR horizon are the 500th anniversary of Florida’s discovery by Ponce de Leon in 2013 and a re-design of VF’s media website.
Tourism PR, crisis communications and digital savvy are capabilities sought by the organization.