
Although the carefully curated story of J&J's PR response to seven murders from tainted Tylenol capsules has begun to lose some of its luster in the digital and social media era, the case continues to be referenced as a "gold standard" of crisis management.
Bartz claims a belief in his book that the capsules were contaminated at J&J facilities, not at the retail level as the company and others have said.
His self-published book is set to be released Sept. 26.