PRSA’s new practice of conducting “teleconferences” in “listen-only mode” stands the definition of “conference” on its head.
It mirrors what is the general current practice in PR.

Almost all organizations insist on e-mail-only contact with reporters in which the “dialogue” can be recorded and subjected to vetting by legal and other departments.

orlando
Dodo bird
Free-wheeling conversations with reporters whether at lunch or on the telephone have largely gone the way of the Dodo bird.

The Society’s adoption of “listen-only” mode puts it in sync with general corporate PR practice.

Reporters going to organizational websites mostly find the only way to pose a question is in a box addressed to the PR staff in general.

In those instances where names of PR staff are given, assistants answer the phone and subject the reporter to grilling.

The response from a PR pro, if any, will almost certainly come in the form of an e-mail. The name of the head of the department is usually nowhere among the “press contacts.”

Ten Questions Fiske et al Don’t Want to Hear


A delegate who asked Fiske about the “O’Dwyer allegations about executive pay” on a teleconference precipitated the new PRS policy. PRS leaders can no longer trust questions that might be asked by their most loyal members.

Here are ten questions leaders/staff will not permit to be asked:

1. What are the pay/benefits of COO Bill Murray in 2010-11 and in his new 2012-14 contract?

2. Why is it taking so long to publish IRS Form 990 for 2010 that has pay/benefits and other information not in the audit? (Originally due May 15 and withheld from the last two Assemblies).

3. Why isn’t Murray, the president and chief spokesperson for the Society, constantly making speeches promoting the Society’s “Business Case for PR?”

4. Leaders talk about a “pay freeze” but pay/fringes rose in 2010 and in Q1 of 2011 (up 3% in 2010 to $5.5M and up 8% in Q1 to $1.3M or 57% of revenues).

5. How can you justify having only one national conference in New York in 23 years when New York has the biggest potential audience and travel, room & board for up to 35 staffers is not needed? How can you go to Philadelphia twice in this period (2007 and 2013)?

6. Why can’t we know who is on the staff of about 55? All but seven names have been removed.

7. Why can’t members who want it have a PDF of the full membership list since no printing or postage would be needed and it would be fully up-to-date? Members have enough of things to look up on the web without having to do that for fellow members.

8. How can nearly 300 people have a teleconference which you say may replace the in-person Assembly?

9. Why don’t you use the secure Cornell e-mail voting system to poll the members? You blast e-mail them twice a day but have never mentioned the dues increase. You champion “democracy” but neither national nor any chapter will conduct such a vote (www.cs.cornell.edu/andru/civs.html).

10. Why don’t you emulate the major professional groups such as ABA, AMA, and AICPA whose “assemblies” meet twice a year, run their own meetings, and tell their boards what to do; whose balance sheets have large amounts of deferred dues, and who wouldn’t dream of blocking or interfering with press coverage?

Talkative Fiske Condemns “Persecution of Journalists”


Fiske has gotten more ink for herself and PRS than then last five chairs combined.

fiske
Fiske
More than 100 media pickups of Fiske’s remarks are on the PRS website, including statements on alleged ethical misbehavior of PR people, letters-to-the-editor of publications, interviews with selected media, and awards won (Hispanic PR Assn. names her “PR Professional of the Year”).

She has only appeared before two chapters in person based on the public record (Miami and Atlanta).

Fiske condemned on Feb. 4 “the persecution of journalists and their basic freedoms of the press in response to the unprecedented physical attacks on journalists and the detention of reporters by the Egyptian government…”

She has forgotten that this writer is under verbal and written threat of being beaten “to a pulp” by an Assembly delegate. PRS refuses to investigate this although at least one national director knows who the assailant is.

Below is the letter we received after a large, blonde male rushed up to us and screamed obscenities a couple of inches from our face while we were standing in front of the Washington Hilton on Oct. 16 last year. [Our offense? We air-kissed new director Marisa Vallbona when she passed in front of us in the hotel lobby. She had been a “friend,” trading 47 e-mails with us in the months before the conference.]

YOU DUMBASS. THE GUY YELLED AT YOU, NOT ‘US’ AS IN A MORE THAN ONE PERSON. YOU’RE PATHETIC AND YOU’RE LUCKY YOU’RE NOT BEING SUED FOR ASSAULT, DUE TO YOUR GROSS CONTACT WITH HER.

IF YOU HAD PUT YOUR HANDS ON MY WIFE, OR EVEN DARED TO KISS HER…I’D BEAT YOU TO A PULP. COUNT YOUR BLESSINGS THIS DELEGATE LET YOU OFF WITH A FEW CHOICE WORDS.

LOL, ATTACKED BY FLASHMOB? THOSE [pens] WERE GIVEN TO YOU AND THEY [DELEGATES] DID NOT FLEE. THEY WALKED AWAY.

LASTLY, YOUR PHOTO IS A JOKE. GROW UP YOU PANSY ALCOHOLIC!!


The “Flash Mob” refers to the 20 delegates who interrupted our interview with Art Stevens at the Assembly to give us hotel pens signifying that we were psychotic like John Nash as portrayed by Russell Crowe in “A Beautiful Mind.”

PRS refuses to investigate that incident, either. The “mob” urged everyone at the conference to harass us by giving us their hotel pens.

PRS Supporters Spew Venom


Fiske, since she sees “freedom of the press as a vital component to building and sustaining democratic societies” and says that reporters should not be “intimidated,” ought to look at some of the names this writer is being called (in writing) by PRS leaders, members and staff.

E-mails to Advertising Age, Ragan’s PR Daily and blog sites, commenting on the false charges that we had “hacked” into PRS teleconferences, called us “unethical,” “a pig,” “have a lifelong compulsion to tear down the Society,” “is positively unhinged where the Society is concerned,” “publishes outright lies,” “publisher of false and defamatory statements,” “a scoundrel,” “exhibits reprehensible behavior,” “reports twisted version of the news without truth entering the equation,” “makes up things he reports,” a “noisemaker and not a journalist,” and “constantly acts upon warped, false and misleading information.”

This is what they write. One can imagine what they say.

PRS Sold O’Dwyer Articles


Such critics seem to forget that PRS made hundreds of thousands of dollars selling authoritative O’Dwyer articles and those of other authors without permission (PDF).

The backbone of the “info pack” service was O’Dwyer articles which made up to a third of some of the packets. Fifty-two O’Dwyer articles totaling 100 pages were found in 11 packets that were purchased from PRS. Second most copied was PR Quarterly (19 articles totaling 50 pages). Packet volume was 3,800 yearly generating about $60K in profits. The O’Dwyer expose of this massive theft of intellectual property stopped it cold.

None of those making the comments above will meet us in person or even talk to us on the telephone. Fiske and other leaders now won’t even take live questions from the most trusted insiders.

Stockholm Accords Advocate Dialogue


The “Stockholm Accords,” created in June 2010 (PDF) by members of the World PR Forum and the Global Alliance in Stockholm, created an extensive rationale for the practice of PR. One of its main points is that “stakeholder groups” should engage in “direct dialogue and conversation on specific issues in order to find mutually beneficial outcomes.”

Dialogue is defined by dictionaries as a “conversation between two or more persons” and conversation is defined as “an informal talking together.”

PRS member Prof. Tim Penning wrote in Tactics in the September (link, sub req'd), 2008 “Ethics” issue that PR “enables voices to speak in open democratic dialogue.”

He praised Prof. Jim Grunig’s belief that the “two-way symmetrical model” of communications is the best.

Also quoted by Penning was philosopher John Milton saying that “truth and falsehood should grapple” and that democracies are characterized by “open deliberation.”

Penning, quoting Milton, also deplored “censorship” which is exactly what is going on when PRS blocks any “live” questioning of leaders on its “teleconferences.”

List of Chapter Presidents Provided


The list of 105 chapter presidents, removed from the Society website two years ago, has been re-assembled here for use by the presidents who need to organize and members who may want to express their views to the presidents, who make up more than a third of the Assembly.

Brigitte W. Johnson, APR
President, National Capital
American Forest Foundation
(202) 463-5163
bjohnson@forestfoundation.org

Brandon D. Wilson
President, Alabama
Wilbron Institute
(205) 547-6005
brandon@wilbron.comalabama

Emily Allison Ford, President, Alaska
(907) 360-2131
emilyford.ak@gmail.com

Alan Lee Bunnell
President, Phoenix
Pinnacle West Capital Corporation
(602) 250-3376
alan.bunnell@pinnaclewest.comphoenix

Janelle R. Howard, APR
President, Southern Arizona
Strongpoint, LLC
(520) 795-1566
jan@strongpointpr

Stacey M. Jones, APR
President. Arkansas
Ariel Strategic Communications
(501) 472-8549
staceyjonesapr@gmail.com

Christi Davis Gallagher, APR
President, Northwest Arkansas
Sam's Club
(479) 372-0635
christi.gallagher@samsclub.com

Nicole Marie Dailey
President, California Inland Empire
San Bernardino County Employees' Retirement Association (SBCERA)
(909) 885-7980 x329
ndailey@sbcera.org


Brian Patrick O'Connor
President, Los Angeles
CUNARD LINE
(661) 753-1060
brian@prsala.org

Jon Myers
President, California Capital
California Victim Compensation and Gov. Claims Board
916/747-8898
jonmyers@sbcglobal.net

Elizabeth Hudson, APR
President, Central California
559/779-1569
hudsonfarms@aol.com

Brad A. Lotterman, APR
President, Orange County
UnitedHealth Group
(714) 445-0453
brad.lotterman@optum.com

April M. Bolduc
President, San Diego/Imperial Counties
Sempra Energy
abolduc@sempra.com

(Ms.) Sande Smith,
President, San Francisco Bay Area
Women's Foundation of California
(415) 321-2045
sandes@womensfoundca.org

David J. Vossbrink, APR
President, Silicon Valley
Mineta San Jose International Airport
(408) 392-3608
dvossbrink@sjc.org

Meredith D. Bagnulo, APR
President, Colorado
Bagnulo Communications
(303) 513-7494
meredith@bagnulocomm.com

Joe Swaty, APR
President, Pikes Peak
The Vueture (sic)
(719) 598-1606
jswaty@gmail.com

Endia DeCordova-Murphy
President, Conn. Valley
Manchester Community College
(860) 512-2914
EDeCordova-Murphy@mcc.commnet.edu

Barbara Arusiewicz Roderick
President, Southern Conn.
Barb.Roderick@uinet.com

Kenneth M. Koprowski
President, Westchester/Fairfield
Koprowski Communications
(203) 325-8033
ken.koprowski@gmail.com

Daniel Tipton
President, Delaware
Tipton Communications
302/454-7901
dan@tiptoncommunications.com

Kathleen Saenz
President, Gulf Coast, Fla.
INgage Networks
(239) 591-6813
ksaenz@ingagenetworks.com

Susan Gilden
President, Gulf Stream
RBB Public Relations
305-448-7450
Susan.Gilden@rbbpr.com

Annabel Beyra, APR
President, Miami
Fusion Communications Inc.
(786) 301-9323
annabel@fusioncomminc.com

Sarah M. Brown, APR
President, North Florida
Capital One
(804) 241-7348
sarah.brown@capitalone.com

Peter R. Scott, APR
President, Orlando Regional
IZEA
(407) 963-1649
prscott@prscott.com

Kristin B. Calder
President, Palm Beach
Bethesda Hospital Foundation
(561) 737-7733 X84429
kristin.calder@bethesdahealthcare.com

Melissa MacFarlane, APR
President, Tampa Bay
Bayview Public Relations
(727) 895-5030
missy@bayviewpr.com


Karla G. Harvill, APR
President, Georgia
WellStar Health System
(770) 793-7033
karla.harvill@wellstar.org

Moani Wright-Van Alst
President, Hawaii
Hawaii Medical Service Association
(808) 952-7566
moani_wright@hmsa.com

David N. Compton, APR
President, Idaho
Compton Communications
(208) 939-3457
david@comptoncoms.com

Amy Dianne Littleton
President, Chicago
KemperLesnik
(312) 755-3572
amy.littleton@kemperlesnik.com

Suburban Chicago
Debra L. Bethard-Caplick, MBA, APR
President
Quicksilver Edge Communications
(773) 445-4353
dcaplick@ameritech.net

Quad Cities, Ill.
President: John Riches, Alcoa
John.Riches@alcoa.com
Ph. (563) 459-2248
President-elect:
Vacant

Central Illinois
Brian C. Sowa
President
Eastern Illinois University
(217) 581-6943
bcsowa@eiu.edu

Hoosier Indianapolis
Rebecca M. Polston, APR
President
Synergy Marketing Group, Inc.
(317) 205-9690
becky@synergy-mg.com

Cedar Valley (nothing)
Central Iowa

Jeanine K. Mixdorf, APR
President
Principal Financial Group
(515) 235-5376
mixdorf.jeanine@principal.com

Kansas
Carolyn S. Russell, APR
President
Russell Public Relations
(316) 932-9000
carolyn@russellpr.com

Bluegrass
Melissa B. Zoeller
President
Z Public Relations
mkbz8@insightbb.com

Thoroughbred
Ryan Worthen
President
Kentucky Employers' Mutual Insurance
(859) 425-7800
rworthen@kemi.com

Baton Rouge
Sadie Dawn Wilks, APR
President
Louisiana State Medical Society
(225) 763-2309
sadie@lsms.org

New Orleans
Cheryn Robles, APR
President
Outreach Process Partners
(504) 220-0096
cherynrobles@yahoo.com

Central Chesapeake
Renee L. Tilton, APR
President
Crosby Marketing Communications, Inc.
(410) 626-0805
rtilton@crosbymarketing.com

Maryland
Lisa K. Miles, APR
President
Miles Public Relations
(410) 598-2248
lisamiles@milespr.com

Boston
Darlene Hollywood, President
Darlene Hollywood Public Relations
(781) 837-2572
darlene@dhollywoodpr.com

Yankee Chapter
Tara Payne, President
The NHHEAF Network Organizations
800/525-2577; 603/227-5318
info@yankeeprsa.org

Central Mich.
Joanne E. Eason, MA, APR
President
(517) 347-5622
joeason@comcast.net

Detroit
Susan N. Ferraro, APR, President
(586) 243-9746
susanferraro@wowway.com

Katie Marie Woodruff, APR, president
West Michigan
Katie Woodruff Communications
(616) 915-8505
katiewoodruff@sbcglobal.net

Jerry J. Boehm, president
White Pine, Mich.
Saginaw Valley State University
(989) 964-4055
jjboehm@svsu.edu

Brooke Worden, APR
President, Minnesota
Weber Shandwick
(952) 346-6126
bworden@webershandwick.com

Kerry Cordray, president
Mid-Missouri
Missouri Department of Natural Resources
(573) 526-4220
kerry.cordray@dnr.mo.gov

Donovan C. Hendricks, APR
President, Southwest Missouri
Missouri State University
(417) 836-6397
donhendricks@missouristate.edu

Jeanne D. Howard
President, St. Louis
Commerce Bank
(314) 746-3672
jeanne.howard@commercebank.com

Jon Jay Ratliff, APR
President, Greater Kansas City, Mo
Trozzolo Communications Group
816/842-8111
jratliff@trozzolo

Carol A. Kruger
President, Montana
Wendt
(406) 454-8500
ckruger@iwendt.com

Kathleen M. Al-Marhoon, APR
President, Nebraska
Nebraska Children's Home Society Foundation
(402) 898-7785
kalmarhoon@nchsfoundation.org

Sarah A. Thornton
President, Las Vegas
Sarah Thornton Public Relations
(702) 239-0785
sarah@sarahthorntonpr.com

Annie E. McFarland
President, president, Sierra Nevada
International Game Technology
(775) 448-3561
annie.mcfarland@igt.com

Richard R. Lukis
President, New Jersey
Coyne Public Relations
(973) 588-2000
rlukis@coynepr.com

John C. Senall
President, Buffalo/Niagara
Roswell Park Cancer Institute Corp.
(716) 845-1038
john.senall@roswellpark.org

Penelope Vavura
President, Capital Region, NY
Pierce Communications
(518) 427-1186
penny@albanypr.com

Elizabeth T. Poda
President, Central New York
Bond, Schoeneck & King, PLLC
(315) 218-8526
epoda@bsk.com

Gina Santodonato
President, Finger Lakes, NY
Food Bank of the Southern Tier
(607) 796-6061 x4033
gsantodonato@feedingamerica.org

Heather K. Kowalczyk
President, Rochester
Martino Flynn
(585) 641-4511
hkowalczyk@martinoflynn.com

Janet C. Hart, CFEE, APR
President, Charlotte, NC
Better Business Bureau of Southern Piedmont
(704) 927-8617
jhart@charlotte.bbb.org

Sarah E. Lamm
President, North Carolina
(919) 451-1832
sarah.e.lamm@gmail.com

Stephanie N. Skordas, APR
President, North Carolina
Blue Cross Blue Shield of NC
sskordas@gmail.com

Gretchen E. Fri, APR
President, Akron area
InfoCision Management Corporation
(330) 670-5079
gretchen.fri@infocision.com

Todd R. Bailey
President, Central Ohio
Huntington Bancshares Inc.
(614) 480-4757
todd.bailey@huntington.com

Sarah M. Pasquinucci, APR
President, Cincinnati
Procter & Gamble
(513) 983-2324
pasquinucci.sm@pg.com

Elizabeth Anne Long, APR
President, Dayton Area
Ball Aerospace & Technologies Corp.
(937) 255-0982
elizabethlong88@hotmail.com

Katie Marie Eidam
President, Greater Cleveland
Airfoil Public Relations
(248) 304-1424
eidam@airfoilpr.com

Sarah J. Bednarski, APR
President, N.W. Ohio
Mercy
(419) 251-8929
sarah_bednarski@mhsnr.org

Erin Elizabeth Page, APR
President, Oklahoma City
Oklahoma Heritage Association
405.523.3208
EP@OklahomaHeritage.com

Amber Remke, APR
President, Tulsa
HireRight
(918) 664-9991 x2668
amber.remke@hireright.com

Niel Laudati, president, Greater Oregon
City of Springfield, Oregon
225 Fifth St
Springfield, OR 97477
Phone: (541) 726-3780
Fax: (541) 726-2363
e-mail: nlaudati@springfield-or.gov

Julie Howard
President, Oregon Capital
Salem Health
(503) 561-5664
julie.howard@salemhealth.org

David H. Thompson, APR
President, Portland Metro
Oregon Dep't of Transportation
(503) 731-8263
david.h.thompson@odot.state.or.us

Central PA
Debra S. Tingley, APR
President, Central Pa.
County Commissioners Assn of PA
(717) 526-1010
dtingley@pacounties.org

Josh Tysiachney
President, Northwestern PA
Allegheny College
(814) 332-6755
jtysiach@allegheny.edu

Molly A. Wilson
President, Philadelphia
Tonic Life Communications
(215) 928-2357
molly.wilson@toniclc.com

April Clark
President, Pittsburgh
Polyconcept North America
(888) 476-5962 x2260
aclark@polyconceptna.com

Penny Delaney Cothran, APR
President, South Carolina
South Carolina Bankers Association
(803) 779-0850
pennycothran@scbankers.org

Kristiina T. Braden
President, Lookout, Tenn.
BlueCross BlueShield of Tennessee
(423) 326-4557
kristiinabraden@gmail.com

Vickye T. Hester, APR
President, Memphis
Methodist Healthcare
(901) 516-0619
hesterv@methodisthealth.org

Heather Mary MacDonald
President, Nashville
Dye, Van Mol & Lawrence
(615) 244-1818
heather.macdonald@dvl.com

Christopher S. Davis, APR
President, Volunteer, Tenn.
Tennessee Solar Institute
(865) 296-2154
chrisdavis1221@gmail.com

Tri-Cities: Eastern Tenn./Western Va.
Kristin Leigh Sturgill, Tri-Cities, E. Tenn., W. Va.
Eastman Chemical Company
(423) 229-2526
ksturgill@eastman.com

Laura Anne Kunz
President, Austin
Hahn, Texas
(512) 344-2038
lkunz@hahntexas.com

Jamie L. Brooks, APR
President, Central Texas
DreamMaker Bath and Kitchen
(254) 523-9605
jamie.brooks@dreammakerbk.com

Rachel Lillian Hedstrom, APR
President, Dallas
Rachel Hedstrom Inc.
(972) 365 7741
rachelprsa@gmail.com

Carol H. Murray, APR
President, Fort Worth
Fort Worth Museum of Science and History
(817) 255-9408
cmurray@fwmsh.org

Michelle McCormick
President, Houston
Bracewell & Giuliani LLP
713.221.1165
michelle.mccormick@bgllp.com

Rebecca Minjarez Villarreal
President, San Antonio
Schertz-Cibolo-Universal City ISD
(210) 945-6232
rvillarreal@scuc.txed.net

Scott P. Trotter, AScott P. Trotter, APR
President, Salt Lake City, Utah
The Church of Jesus Christ of Latter-Day Saints
(801) 240-6375
trottersp@gmail.comPR

Michael D. Smart
President, Utah Valley
Brigham Young University
(801) 422-4511
michael_smart@byu.edu

Laura Neff-Henderson, APR
President, Blue Ridge, Va.
Tipping Point Communications
(540) 808-7598
lhenderson@tippingpointcom.com

Sidney Bridge, APR
President, Hampton Roads, Va.
Harbor Group International, LLC
(757) 961-2090
sbridge@harborg.com

Tina Denise Lambert, CAE
President, Richmond
Virginia Society of CPAs
(804) 422-6704
tlambert@vscpa.com

Michael A. Brown, Sr.
President, Virginia Peninsula
Booz Allen Hamilton
(757) 876-6589
brown_michael_1@bah.com

Alison Marie Mallahan
President, Greater Spokane
Itron
(509) 891-3892
Alison.Mallahan@itron.com

Kathryn M. Reith, APR
President, Puget Sound
Lake Washington School District
(425) 936-1342
kreith@lwsd.org

Lisa Wharton Turner
President, West Va.
Saint Joseph's Hospital
(304) 473-2138
lturner@stj.net

Daniel Hnatt Chin
President, Madison, Wis.
HospiceCare Inc.
(608) 276-4660
dan.chin@hospicecareinc.com

Krissy M. Lillie
President, N.E. Wisconsin
Aurora Health Care
(920) 288-3629
kristine.lillie@aurora.org

Laura C. Monagle, APR
President, Wisconsin
Staples Marketing
(262) 650-9900
lmonagle@staplesmarketing.com


(Photo: Wikimedia)