Widmeyer Communications has landed a $350K pact from the National Assessment Governing Board to develop reports on the preparedness of 12th graders for college and work based on the National Assessment of Educational Progress.

The Assessment measures achievement of a cross-section of students in elementary and secondary schools

Jason Smith, who oversees Widmeyer’s preK-12 and digital programs, calls NAEP the “gold standard” for reporting on how U.S. students perform academically.

He says policymakers, educators, employers and parents want to know how well high school graduates are prepared for colleges and careers. The firm looks forward to making sure “this complex information is presented in an accessible and innovative manner.”

Widmeyer’s contract includes four option years. The 26-member board includes governors, educators, legislators, business leaders and parents. Congress created the board in 1988.