The National Guard Bureau, the joint U.S. Army-Air Force entity that administers the Guard, is reviewing its nine-figure event marketing and PR account with an RFP released this month.
The review includes PR, promotions, coordination of mobile teams, handling its sponsorships by Nike and NASCAR, among others, Internet marketing, signage/displays, and other assignments on at least two contracts capped at $500K on the low end and $477M on the high end, in total, over five years.
An existing pact has reached its funding limits, according to the Guard. Arlington, Va.-based ad agency LM&O works with the Guard.
View the RFP (link).