Saudi Arabia’s United Nations Mission is expected to kick off a PR program next month aimed at getting the Kingdom a seat on the Security Council for the two-year term beginning January 2014. The vote is slated for October 2013.

The communications thrust will educate the U.N. community and general public about Saudi Arabia’s contributions made to the world body.

The Mission seeks recognition that the election is “timely and well-deserved,” according to an RFP circulated by the New York diplomatic outpost.

Key outreach will go to the Asian regional group, of which Saudi Arabia is a member. That grouping must officially endorse the Kingdom’s candidature.

Barry Cotton, special advisor to Saudi Arabia’s ambassador, has not yet been reached for comment about the program.

Qorvis Communications handles the Saudi Embassy in D.C.