California pension giant CalPERS wants to create a "spring-fed pool" of agencies and vendors to provide services like public affairs, communications counsel, multimedia and video support.
The Sacramento-based fund’s office of public affairs has released an RFP open through Nov. 3 to tap a group of pre-qualified firms to work on an as-needed basis through June 30, 2016.
CalPERS, an acronym for the California Public Employees Retirement System, manages retirement benefits for 1.6M current and former state employees. It had $1.8B under management as of Aug. 31 and a portfolio value north of $200 billion.
Services covered in the RFP include media training, writing and editorial, marketing, research, crisis communications and multimedia/video.
Ogilvy PR Worldwide works with CalPERS, which conducted a PR review in 2009.
The RFP documents can be downloaded by registering at CalPERS’ online procurement portal.