The Olympic bid committee for Azerbaijan’s 2020 Summer Games pitch has tapped Burson-Marsteller, pmplegacy and Adore Creative to handle PR, brand positioning and advertising, respectively.

Candidate cities for the 2020 Summer Olympics will be announced in May 2012 while the host is set to be named in Buenos Aires in September 2013.

Rendering of Olympic Stadium for Baku
B-M, part of WPP, is charged with strategic communications counsel, media relations and PR services for the bid team promoting the capital city of Baku.

Along with Baku, pitches are expected from Doha, Istanbul, Madrid, Rome, and Tokyo.

Chime Communications’ pmplegacy will oversee branding, narrative and presentations, while Adore Creative, which helped pitch Russian’s 2014 Winter Olympics and 2018 World Cup bids, guides advertising and creative.

Yaqub Eyyubov, Deputy Prime Minister of Azerbaijan who heads the Baku 2020 Bid Committee, said: "We know that they will do an excellent job for us, as we set out our credentials to be selected as a 2020 Candidate City in May 2012."

Baku’s pitch will tout its economy as amongst the fastest growing in the world thanks to natural reserves, while noting its transportation hub and modern sports for the Games.

Jeremy Galbraith, CEO of Burson-Marsteller in Europe Middle East and Africa, said the firm is “thrilled and honored” to handle the assignment. “Baku is an untold story,” he said.

The Baku bid is backed by the Russian Olympic Committee.